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Zipnosis to showcase technology in Verizon Wireless booth at mHealth Summit
MINNEAPOLIS and SAINT PAUL, Minn. — Zipnosis, which offers an online Web portal that allows patients to have virtual visits with a clinician for minor ailments, and Verizon Wireless have announced that Zipnosis will be a featured technology in the Verizon booth at the mHealth Summit Convention in Washington, D.C., on Dec. 5 to 7.
The mHealth Summit is the largest conference in the world focused on mobile and wireless health solutions.
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How to activate consumers to purchase
There’s been discussion for years about the “moment of truth” and whether the ultimate — and final — purchase decision is made at the shelf. Shopper behavior in a store has been studied, analyzed, hypothesized and debated. Some would argue there is too much stimuli at the shelf, others not enough. Some may suggest that retail pricing is the key deciding factor. Perhaps it’s category assortment, in-stock condition or shelf-edge signage. Still others suggest competitive positioning is the key determinant.