Raw Sugar Living drops children’s personal care collection

Raw Sugar Living is debuting a brand new personal care collection.

The catch? It was designed exclusively for children.

Raw Sugar Kids was created to help make bath time a more enjoyable experience for children and their parents, the Sarasota, Fla.-based company said.

“Raw Sugar Kids is where good and clean meet fun and lovable,” Donda Mullis, co-founder and CMO of Raw Sugar Living said. “Imaginative play is so important in the formative years, and we noticed an opportunity in the kid’s category to engage in a clean, fun and affordable way. Little ones will enjoy the outside of the products while their parents will appreciate all the goodness inside.”

Featuring products that are packaged in collectible characters inspired by cold-pressed fruit, each contains a formula made with plant-derived ingredients and cold-pressed extracts, the company said.

“Each of these loveable characters has its own personality in the same way each kid has their own loveable traits that make them unique and truly special. Every bath time buddy is inscribed with an aspirational Sugar Note affirming the message of self-value and worth — our way of reminding kids how much each of them matters,” Mullis said. 

Products in the line range from a 2-in-1 shampoo and conditioner to a 2-in-1 bubble bath and body wash in various scents.

“Our patent pending disruptive packaging brings kids’ imaginations to life on the retailer shelves along with ingredients that are gentle and free of sulfates and parabens,” Ronnie Shugar, co-founder and CEO of Raw Sugar Living said.

Clinically and allergy tested, Raw Sugar Kids products are cruelty-free and vegan, and currently available at Target stores nationwide.