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Pitfalls of the buyer-seller relationship: 7 considerations and a call to action
In an effort to better understand the workflow dynamics between buyers and sellers and the common pitfalls and opportunities inherent to the buying process, ECRM recently conducted an online study of more than 5,000 retailers and vendors, over a two-week period.
While it was encouraging to find that, in general, there is good alignment between retailers and suppliers, the findings suggest that plenty of room still exists for the relationship to improve.
What follows are the top seven takeaways from the research.