-
This is the natural girl’s new beauty mecca
While Sephora and Ulta duke it out for a greater share of the mainstream beauty market, Credo is elevating the beauty experience with clean, natural products, beautiful packaging and just the right amount of service without seeming intimidating or out-of-touch.
Yahoo News asked Credo’s founder Shashi Batra for a crash course on what makes the store so special.
-
Sarah Jessica Parker launches exclusive scent at Ulta
NEW YORK -- Sarah Jessica Parker is launching her new fragrance exclusively at Ulta Beauty with an innovative guerrilla marketing campaign.
Parker is using the power of suggestion to help fans discover the secret of her new scenat called Stash. A mysterious global street art campaign is teasing the fragrance's ultimate reveal.