Rewind It 10 names Brody Jenner spokesperson for beard, hair dye

Rewind It 10, a men’s beard and hair dye brand created by rapper Fat Joe, is welcoming a new face to front its products. 

The brand shared that TV personality Brody Jenner will serve as its newest spokesperson, with his face featured on packaging beginning in October. 

Jenner, who will front the medium brown beard dye product, joins a range of notable figures who have been featured on Rewind It 10’s product packaging, including NFL Tight End Travis Kelce, model Tyson Beckford and DJ Khaled, among others. 

[Read more: Unlocking men’s market potential]

“As a brand dedicated to listening to our consumers, we continuously expand our range of beard and hair dyes. Adding Medium Brown for the beard was a natural next step. Brody Jenner was the perfect choice to represent this shade,” said co-founder, Jeff Aronson. “Millennials have grown up with him, and now they’re sharing similar life milestones – becoming fathers, seeing the first signs of gray, and refining their grooming routines. Brody’s strong, masculine presence and modern look resonate with today's millennial man. His addition enhances our diverse lineup of celebrity ambassadors, and we believe his influence will greatly contribute to the success of Rewind It 10.”

Currently, Rewind It 10 is available on its website at all Sally Beauty locations, its e-commerce channel and Amazon.