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CVS Caremark: NACo Rx discount card has saved Americans more than $500M
WASHINGTON and WOONSOCKET, R.I. — Residents in counties across the country that participate in the National Association of Counties' Prescription Discount Card Program have saved more than $500 million on their prescription medications since the launch of the program in 2004, according to data released by NACo and CVS Caremark.
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Diabetes management earns front-end spot
As more Americans join the ranks of diabetics, the opportunity to target these consumers at the shelf becomes more crucial.
Retailers like Rite Aid are using pull-box displays that allow customers to physically handle a blood-glucose meter before they make that purchase decision. That kind of consumer engagement, evident throughout Rite Aid’s latest Wellness format store, for example, helps anchor diabetes as a front-end destination center.