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DRSI ReStore! Energy's media campaign targets NYC
BOCA RATON, Fla. — Diabetica Research Solutions is spreading the word about its diabetes energy formula with a new media program that targets the New York metropolitan area.
The targeted media program for DRSI ReStore! Energy — which now is available at Duane Reade and Rite Aid pharmacies in the area — supplements the brand's national television campaign, includes high saturation local commercial spots on television and radio, and internet banner ads to appear specifically on Web pages viewed by people in New York and the surrounding area.
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Report: Jean Coutu may try again for U.S.-based drug store chain
CALGARY, Alberta — The Jean Coutu Group may be only biding its time before making another go at a pharmacy operation in the United States, the Calgary Herald reported Friday, citing Jean Coutu Group chairman Jean Coutu’s recently released autobiography, written in French.
According to the report, Coutu suggested that jettisoning the Eckerd headquarters led to the early demise of the Brooks-Eckerd deal because there “weren't enough key personnel to make the merger work.”
