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Robert Downey Jr., eos and hello products founder launch happy

Robert Downey Jr. and Craig Dubitsky, founder of the eos and hello products brands, have launched happy Products.
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robert downey jr and craig dubitsky
Credit: Paul Abell

Actor Robert Downey Jr. is embarking on a new venture with Craig Dubitsky, the founder of the eos and Hello Products brands. 

The duo has come together to launch happy Products, a brand on a mission to help consumers rediscover the magic of every day—specifically with a coffee launch to kick things off. 

Happy, which sources its products thoughtfully with an expert blend, comes packaged in bright designs, sustainable packaging and adds transparency into its supply chain. 

[Read more: The inspiration for innovation]

 
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To kick off its launch, the brand is debuting an extensive line of coffee offerings that come in array of blends including light, medium and dark roasts with such touches as cacao and contentment, toasted biscotti and levity and chocolate and confidence among others, the brand shared. 

Consumers can opt for ground, whole bean, instant and single-serve happy pods, which are compatible with K-Cup brewers. 

Happy also works with the largest vertically integrated coffee roaster in the world to offer coffee blends that are ethically, sustainably and thoughtfully sourced while supporting 1.5 million farming partners across 35 countries, the brand said. 

[Read more: Yellow Wood Partners’ Suave Brands acquiring ChapStick from Haleon]

 

Consumers can find Happy’s coffee products online. 

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