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Sephora sets opening date for 2025 Accelerate Program applications

From Sept. 4 - 23, interested parties can apply to Sephora’s Accelerate Program.
sephora accelerate
sephora accelerate

Sephora’s Accelerate Program is returning in 2025, and the beauty retailer has set the dates in which applicants can send in their submissions. 

From Sept. 4 - 23, interested parties can apply to the incubator program, which is part of the retailer’s commitment to fostering innovation and diversity in the beauty industry by giving BIPOC+ founders the tools, mentorship and resources needed for success. 

Now in its 10th year, the program will provide participants a six-month curriculum that includes mentorship, merchandising support, access to grants and investor connections. 

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sephora accelerate
sephora accelerate

In addition, participants will also work with an assigned advisory team consisting of a financial and investment expert, a legacy industry partner and a current brand founder from within the Sephora portfolio of brands

[Read more: Sephora’s Beauty Insider members now have access to Paze’s checkout platform]

Accelerate brands currently available to shop at Sephora include 54 Thrones, Basma, Brown Girl Jane, Eadem, Fara Homidi, Hyper Skin, Kulfi, Mango People, Ries, Sienna Naturals, Topicals, Oui the People and Shaz & Kiks. 

Finalists will be announced in December and the program will kick off in January 2025. 

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