Skip to main content

Shave

  • Elevating beauty: Unlocking the health connection

    Anyone without a clear vision of the link between wellness and beauty hasn’t heard CVS Health’s VP/merchandise manager for beauty and personal care Alex Perez-Tenessa describe the synergy.

    (To download Special Report: Double Down on Health, click here.)

    The health-beauty connection is a driving force for the company as it continues rolling out its new “Elevate Beauty” concept, which is now in about 2,000 of its stores.

  • Harry’s debut at Target attracts majority of customer base

    Not too long after Unilever’s blockbuster deal with Dollar Shave Club was announced, another online razor company made its own news. Harry’s inked a deal to sell through Target, complete with an inline presentation and an endcap decked out with a huge Harry’s signature razor.

    (To view the full Shave Report, click here.)

  • Unilever turns heads with Dollar Shave club acquisition, extending reach in male grooming category

    Unilever’s $1 billion purchase of Dollar Shave Club was an eye-opening deal. While Unilever has been on a buying spree, snapping up companies such as REN, Kate Somerville, Dermalogica and Murad — all premium skin care brands — the deal with Dollar Shave represented growth in a different market. Now the industry awaits Unilever’s next move.

    (To view the full Shave Report, click here.)

  • Ulta raises outlook, plans to open more stores

    BOLINGBROOK, Ill. -- Red-hot retailer Ulta Beauty raised its guidance Thursday ahead of planned remarks at an investor conference in Chicago, where the company also discussed plans to accelerate store expansion.

  • Unilever's McCarthy: ‘Commando shopping’ leads to dedicated men’s grooming sections

    Men are taking better care of themselves and buying more personal care products. Matthew McCarthy, senior director men’s personal care at Unilever, tells DSN how to meet these new needs.

    DSN: How has the men’s personal care category grown and innovated this year?

  • Edgewell's Michael Law: Omnichannel solutions imperative in shaving market

    Michael Law, senior director, customer strategy and planning at Edgewell Personal Care, tells DSN how retailers can compete with the growth of online shave clubs.

    DSN: What are the biggest challenges your company faces in the shaving marketplace, and how are you handling them?

  • Two new innovations from BladeButter

    TRINITY, Fla. -- Online shaving company BladeButter is launching two new offerings that aim to further disrupt the personal care category.

    According to the company, ShaveJelly is a safer, gentler alternative to typical shaving creams and gels. DragonsEdge is a line of 4- and 6-blade razors that are built with quality and durability in mind. Moreover, BladeButter continues to make its products more affordable than competitors.

  • Bee Bald's Fisher: Wide assortments aren’t always best

    Sometimes, the avenue for growth in shave isn’t just with razors, blades and cartridges. Dennis Fisher, founder and CEO of Bee Bald, tells DSN why merchants should consider unique product areas.

    DSN: What are the biggest challenges your company faces in the shaving (and related products) marketplace?

X
This ad will auto-close in 10 seconds