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Beiersdorf's Delaney: Merchandising for shopper convenience a must in shaving
Facing the facts, men’s shave sales are down because more men are opting for facial hair. But Jennifer Delaney, marketing director at Beiersdorf’s NIVEA, shared ideas to get the business back on track with DSN.
DSN: What are the biggest challenges your company faces in the shaving marketplace, and how are you handling them?