NEW YORK -- A leading brand in the African American men’s grooming and shaving category is teaming up with Marvel Comics on a new multi-platform campaign.
NEW YORK -- Two of the biggest magazine brands for women are teaming up to launch a subscription beauty box service for brides, the first of many such boxes planned.
A popular brand of cosmetics either must prove its products really do plump skin, regenerate collagen and lighten age spots, or stop claiming they do, the Food and Drug Administration says. According to NBC News, the FDA sent a warning letter to Reviva Labs over eight different products that also claim to clear up acne-prone oily skin, erase spider veins and help eradicate bruises. (NBC News)
COLORADO SPRINGS, Colo. – The Global Market Development Center on Wednesday announced the inaugural release of the health, beauty and wellness retail level sales data from its new proprietary GMDC/Nielsen Health Beauty Wellness Hierarchy.
Old Spice has launched a new digital campaign aimed at consumers who use fitness apps. According to Adweek, the brand has created a video and launched a mobile fitness website to promote Old Spice's Hardest Working Collection of men's bodywash and deodorants.
CHICAGO – Nexium 24HR topped IRI's 2015 New Product Pacesetters for non-food products, taking in $270.6 million in first-year sales. The top-selling 200 new brands captured cumulative year-one sales of more than $6.5 billion across IRI’s multi-outlet geography.
