Allure and BRIDES magazines debut first-ever bridal beauty box
NEW YORK -- Two of the biggest magazine brands for women are teaming up to launch a subscription beauty box service for brides, the first of many such boxes planned.
"We are always looking for new avenues to excite our readers and generate results for our brand partners," said Allure Publisher and Chief Revenue Officer Agnes Chapski. "And the Allure Beauty Box, our monthly subscription-based service offering editor-selected product samples, does just that."
The Bridal Box is the first of many beauty box collaborations Allure has planned with other Condé Nast titles, with beauty boxes set to launch throughout the year with Conde Nast Traveler (Travel Essentials), Teen Vogue (Back-to-School), and GQ (Grooming).
"With the rise of social media, a bride's wedding day has truly become her red-carpet moment, making finding her perfect beauty look more important than ever," added Michelle Myers, publisher and chief revenue officer of BRIDES. "BRIDES is the go-to resource for style-focused engaged women, and with over 2.1 million weddings per year, we know this collaboration is going to be a huge success. We're thrilled to partner with our sister brand Allure to create a beauty kit that will mean so much for a bride as she journeys to her wedding day and beyond."
This special edition Bridal Box will feature 10 deluxe beauty samples curated by both Allure and BRIDES editors Michelle Lee and Keija Minor, respectively. The 5,000 custom-designed boxes will also include a mini magazine with content from both brands. The box has a retail value of $131 but is being offered at the limited collection price of $49.95.
The Allure Bridal Beauty Box will be on sale on allure.com starting May 25 and include:
Limited Edition Bridal Beauty Box
AERIN Matchbox Fragrance Gift Set
Fresh Black Tea Age-Delay Eye Concentrate
KAPLAN MD Lip 20 Gloss Deluxe Sample in Rosewood
Smashbox Photo Finish Foundation Primer (Oil-Free)
Mally Evercolor Starlight Waterproof Liner and Brush Duo in Black Navy
Lauren B Nail Laquer in Sunset Tower
Lauren B Top Coat
DHC Deep Cleansing Oil Facial Cleanser
Pur-lisse White Tea Sheet Mask
Rimmel Wonderlash Waterproof Mascara