Skin

Although the U.S. color cosmetics market has seen a 2% increase so far this year, growth is sluggish across individual segments, according to new research by Mintel. Consumer desire for simplified makeup routines have affected lip, facial and eye cosmetics — each of which has grown about two percentage points slower this year compared with last year.

NEW YORK — Pixi Beauty has announced a new partnership with Perfect to bring a collection of its products to the company’s YouCam Makeup app. More than 50 Pixi products will be available for augmented reality try-on within the app, including its Multibalms, Endless Silky Eye Pens and its new five-product line of MatteLast liquid lip colors.

Adult bath products offering a Zen-like experience are bubbling to the surface in mass stores and helping to perk up sales, along with Epsom salt soaks. Consumers are favoring products with a purpose over simply fragrant bath additives. That explains the 26% climb in volume of Dr. Teal’s, which offers a Pure Epsom Salt Soak, along with body wash and foaming bath. It is the No.1 selling SKU in the bath category.

A slew of at-home spa devices offer drug store retailers the opportunity to build incremental sales — while giving shoppers the chance to pamper themselves privately. Although visits to medical spas are up, not all women can spare the time or money for frequent visits. That’s fueled growth of the do-it-yourself gadget business. Today, chains can sell LED lights to fight acne or wrinkles, or to spur follicle growth — and they can do so even at price tags approaching $100.

Having a baby changes everything — including shopping behavior, according to new insights from pregnancy and parenting resource BabyCenter, a Johnson & Johnson company. The company’s “2017 Skincare and Bathtime Study,” shared exclusively with Drug Store News, points to lasting changes that new parents undergo in terms of what they look for from their personal care products once they have children, as well as the top factors influencing their buying decisions.

After years of ignoring warnings that sun exposure poses a health risk and hastens aging, consumers are starting to see the light. In fact, overall category sales rose 6.7% for the 52-week period ended May 14 across multi-outlets, according to IRI. Lotions and oils advanced almost 7%, and sunscreens and bug repellants jumped 3.5%.

But retailers and marketers said much more needs to be done. A recent Marist Institute for Public Opinion Poll said only 1-in-10 people apply sunscreen regularly.