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Consumers encouraged to buy, apply more sunscreen
After years of ignoring warnings that sun exposure poses a health risk and hastens aging, consumers are starting to see the light. In fact, overall category sales rose 6.7% for the 52-week period ended May 14 across multi-outlets, according to IRI. Lotions and oils advanced almost 7%, and sunscreens and bug repellants jumped 3.5%.
But retailers and marketers said much more needs to be done. A recent Marist Institute for Public Opinion Poll said only 1-in-10 people apply sunscreen regularly.
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Therapeutic, purpose-driven products drive bath boom
Adult bath products offering a Zen-like experience are bubbling to the surface in mass stores and helping to perk up sales, along with Epsom salt soaks. Consumers are favoring products with a purpose over simply fragrant bath additives. That explains the 26% climb in volume of Dr. Teal’s, which offers a Pure Epsom Salt Soak, along with body wash and foaming bath. It is the No.1 selling SKU in the bath category.