Skin

SAN FRANCISCO -- Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.

The bath category is once again bubbling at drug stores thanks to several trends. First is the fusion of skin care and shower/bath thanks to product launches that multitask while cleaning.

WOONSOCKET, R.I. — Recently, CVS has been highlighting its exclusive line Enlite Super Face and Flawless Body. The collection reflects the industry’s efforts to offer consumers something the competition doesn’t have. In this case, the items are formulas not often found in mass retail.

There are ample opportunities for up-and-coming cosmetics lines to squeeze onto mass walls as the industry awaits the transition of several lines from Procter & Gamble to Coty, along with the final verdict on whether or not Revlon is on the block.

A slowdown in the once revved-up anti-aging segment in the skin care category has brands and retailers looking for more fertile options.

BOULDER, Colo. — Hain Celestial worked with brand agency CBX to rework its Avalon Organics brand and freshen its positioning. Avalon Organics got its start back when organic personal care products were primarily purchased by well-educated, high-income females in their 30s or 40s with children, noted Gregg Lipman, managing partner at CBX. “Avalon Organics earned a reputation for offering the highest possible quality personal care products,” he said.

LONDON -- L’Oréal Luxe brand Biotherm Homme has named global superstar athlete David Beckham as its first skin care ambassador and plans to launch a new line co-developed with the star.

Beckham has dabbled in the beauty industry since quitting soccer, but is now trying his hand in the trendy men's grooming category with L’Oreal.