Skin

A slowdown in the once revved-up anti-aging segment in the skin care category has brands and retailers looking for more fertile options.

LONDON -- L’Oréal Luxe brand Biotherm Homme has named global superstar athlete David Beckham as its first skin care ambassador and plans to launch a new line co-developed with the star.

Beckham has dabbled in the beauty industry since quitting soccer, but is now trying his hand in the trendy men's grooming category with L’Oreal.

ALEXANDRIA, Va. -- Cause-focused personal care company SoapBox Soaps has expanded distribution to several major drug stores and other retailers.

KENNEBUNK, Maine -- Just in time for summer, Tom's of Maine is offering parents two natural alternatives for protecting baby skin.

The brand is rolling out a new sunscreen and diaper cream that focus on gentle ingredients and contain no phthalates, parabens, phenoxyethanol or artificial ingredients.

SHELTON, Conn. -- An iconic summer brand is launching new products targeted at the consumer who wants quick-absorbing and lightweight sun care products.

Hawaiian Tropic is introducing Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen and Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer. 

FORT WORTH, Texas -- Galderma is bringing a new product to the personal cleansing aisle that aims to offer an innovative in-shower alternative to body wash and soap.

The company's popular Cetaphil line has launched a new Cetaphil Skin Soothing Shower and Bath Oil, and it is available exclusively at CVS.

According to Galderma, the latest addition to the Cetaphil skin care product portfolio conveniently fits into women and men’s natural routines, offering an in-shower oil alternative to condition the body for softer, smoother skin.

FORT WORTH, Texas -- One of Galderma's most popular skin care product lines is getting a full graphics and packaging upgrade.

Galderma says the upgrades aim to provide a more simplified shopping experience at shelf, improved portfolio differentiation, as well as, clarity of product benefits.

CoverGirl has launched a new augmented reality app that complements drug store browsing by allowing consumers to try out a product virtually, according to Digiday.