Target adds variety to wellness assortment
Target shoppers are about to see a wider range of wellness-focused products and brands on store shelves.
The retailer announced plans to roll out more than 2,000 new items across a variety of categories while remaining affordable, with more than half the new items priced under $10.
"We understand that wellness is deeply personal, and it spans many different aspects of people's lives, so at Target our approach to wellness reaches into every category of our assortment," said Rick Gomez, executive vice president and chief commercial officer, Target. "Across beauty, personal care, tech, food, beverage, nutrition and more, we're adding exciting new products to make it easier for people to find everything they need at prices that allow them to take care of themselves and their families without having to spend a lot of money."
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The expanded assortment is set to feature emerging and exclusive brands and partnerships, per the retailer. Some of the new and exclusive products that shoppers can be on the lookout for on their next Target run include:
- Functional and non-alcoholic beverages: Consumers can explore functional beverages (non-alcoholic drinks that contain ingredients to provide health benefits beyond basic hydration) including Target exclusives like strawberry flavored Bloom colostrum & collagen and poppi prebiotic cream soda; and non-alcoholic beverages like BERO, a new premium non-alcoholic beer brand co-founded by actor Tom Holland.
- Beauty and health self-care: Some of the products and partnerships consumers can only find at Target include a new haircare line from Being Frenshe, founded by Ashley Tisdale; Blake Brown haircare from founder Blake Lively; and Lemme Tonegummies from Kourtney Kardashian Barker's Lemme brand. Consumers will also discover newness through brands like Daise body care and a limited-edition collection from Native, Native x Jarritos.
- Men's wellness: Target is also bringing newness to its men's wellness assortment, including Dr. Squatch body care, new products from Dwayne "The Rock" Johnson's Papatui men's care line and a new men's fragrance from clean, vegan brand Fin'ery.
- Nutrition and gut health: Items that support gut health include new all-in-one nutrition shake flavors from Ka'Chava and a high protein shake from up&up. Target will also introduce three wellness discovery kits (wellness, kids and fitness) that will let consumers try out the latest in self-care. Target's food and beverage brand Good & Gather will expand with more than 250 new items aligned with consumers' focus on wellness.
- Wellness tech: Consumers can discover more than 140 new wellness technology items including seven exclusive, innovative infrared products like SLF's red light therapy LED Face Mask and Therabody's SmartGoggles sleep technology, and the latest Oura Ring.
- Activewear and loungewear: A new, exclusive 80-piece apparel and accessories collection from Blogilates by Cassey Ho, all $40 and under, will build on the success of Target's Blogilates sporting goods partnership. Target's All in Motion brand will also introduce new items for kids, men and women. New Auden pajamas with HeiQ Smart Temp dynamic cooling treated fabric start at just $10, which consumers can pair with new Casaluna bedding for a relaxing night of sleep.
[Related: Native debuts Jarritos, Dunkin’ personal care product launches]
Guests will find options starting at the front of the store, where the new, exclusive Blogilates for Target collection is available alongside a wellness experience featuring beauty, health and beverage items. Throughout the store, prominent displays will feature must-have supplements and hydration, protein, health, sporting good items and more, the company shared.
