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‘Out of this world’ display takes top nod in annual Design of the Times awards
CHICAGO — You can say the big winner was literally out of this world.
Unilever’s Axe Apollo Astronaut floorstand, designed by RockTenn Merchandising Displays, was named the Design of the Times 2013 Platinum Award Winner by Path to Purchase Institute judges, during a special awards ceremony Wednesday evening, here at the annual Shopper Marketing Expo.
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Stop, collaborate and listen: Winning the Target guest in health care
CHICAGO — When collaborating with Target to develop a unique, behavior-changing program, keep one thing in mind — there’s no “silver bullet.”
That was a key takeaway for attendees of Wednesday morning’s seminar, “Inspiring and Winning the Target Guest in Healthcare — A Differentiated Approach,” a key part of the educational lineup here at the Shopper Marketing Expo at Navy Pier.