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Adweek: Diet Pepsi offers limited-edition can design; exclusive Target stores promotion
NEW YORK — In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.
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Study finds mass merchandiser private-label foods, beverages rival national brands
ROCKVILLE, Md. — Walmart and Target are ramping up offerings of private-label products directed at multicultural and health-conscious consumers, according to a new study.
The findings were part of a study by market research firm Packaged Facts on mass merchandisers, "The Supercenter Grocery Shopper: U.S. Consumer Patterns at Walmart, Target, Meijer and Fred Meyer." The report noted that mass merchandisers in recent years have marketed private-label food and beverage products that rival those of national brands in price, value and quality.