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Consumer use of natural OTCs increases
The use of homeopathic medicines as part of a self-care solution to treat such ailments as the common cold or back pain is becoming more and more commonplace through conventional channels. While a Harvard survey on the use of homeopathy published earlier this year in the American Journal of Public Health revealed that only 2.1% of U.S. adults have used homeopathy in the past 12 months, conventional outlets including Walmart, CVS Health and Rite Aid command 86.5% of the homeopathic dollar share, according to SPINSscan (powered by IRI).
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Moving beyond disease state management
Walmart’s Annie Walker
How can retailers and manufacturers work together to not only be partners in managing consumers’ disease states, but also to help educate a new generation about the importance of prevention? This was the driving question a panel of leading consumer health executives tackled in June, at a special one-day thought leadership conference in Bentonville, Ark., co-hosted by Drug Store News and Mack Elevation Forum.