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Rite Aid: Loyalty program targets seniors, rewards prescription fills
Like any company looking to stage a turnaround, Rite Aid has employed multiple tactics to return to profitability and win back investors’ favor, but few of those programs have been as important to the chain’s efforts as its loyalty card program.
While it’s neither the first retail pharmacy loyalty program nor the largest, Wellness+ stands out as being the first to tie in specifically to the pharmacy — and that’s what has helped make it so successful.
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No7 Men at Walgreens, Duane Reade
DEERFIELD, Ill. — Looking to further meet the grooming needs of its male shoppers and further leverage the increased focus on men’s facial skin care, Walgreens debuted earlier this year Boots’ No7 Men+ chain-wide at Walgreens and Duane Reade stores nationwide.
The six-SKU collection includes No7 Men Protect & Perfect Intense Serum, No7 Men Rapid Revival Eye Roll On and No7 Men Energising Face Wash.