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Kroger contributes $3.2 million to USO
CINCINNATI — Kroger on Monday announced a cumulative contribution to the USO of $3.2 million for 2013.
The funds were raised through the company's Honoring Our Heroes sales event in May and customer contributions collected at check stands through the summer and fall.
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DSNTV: WAG’s Shannon Curtin talks innovation, co-creation
“If your brand was delisted tomorrow, would anybody care?”
That’s the cold, hard question retailers and manufacturers need to confront. That was a key message Shannon Curtin, Walgreens group VP beauty, personal care and seasonal, had for attendees of a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August. “Care equals long-term revenue potential. When there is no care, brands simply do not exist,” she said.