-
Nielsen announces Consumer 360 conference
PHOENIX — Nielsen has announced a new Consumer 360 conference to be held in Phoenix from June 3 to 5.
The annual signature event is held around the world and attracts senior executives from CPG manufacturers and retailers, advertising agencies, and media companies.
During and after the event, there will be Thought Leadership decks and reports with media.
-
Kmart's 'Ship My Pants' ad goes viral
NEW YORK — If Kmart has proven anything, it's the transcendental power of potty humor. But at any rate, the mass merchandise retailer has garnered significant attention with its "Ship My Pants" ad, which has received close to 7.4 million views on YouTube and coverage in news outlets nationwide.
The ad is for a service the chain offers whereby customers who can't find what they're looking for in the store can order it online and have it shipped to them.