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  • CVS Caremark outlines results of personalized consumer communications program

    WOONSOCKET, R.I. — CVS Caremark outlined on Tuesday at a consumer health engagement conference the results of a personalized consumer communications program designed to encourage patients to take their medications as doctors direct.

    Early results of the program showed increases in consumers signing up for automatic prescription refills and more readily substituting branded medications for generic medicines to lower costs.

  • Kaplan Thaler Group named Supervalu's agency of record

    NEW YORK — Creative agency Kaplan Thaler Group has been tapped to run Supervalu’s latest ad campaign, according to a blog posted on the Kaplan Thaler Group site Monday.

    As lead creative agency, the Kaplan Thaler Group’s responsibilities will encompass advertising, digital and direct marketing across all Supervalu banners, including Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco, Shaw’s/Star Market, Shop ‘n Save, Shoppers Food & Pharmacy, Hornbacher’s and Save-A-Lot.

  • Target donates to tornado relief in Midwest

    MINNEAPOLIS — Target announced its donation of funds and product to support tornado relief efforts.

  • Former A&P executive joins Rite Aid

    CAMP HILL, Pa. — Rite Aid has appointed David Kelly as group VP construction, the retail pharmacy chain said Monday.

    Kelly, who has worked in real estate and development for more than 25 years, will start work May 31 and will have overall responsibility for all store planning and construction services, in addition to having a role in various segmentation initiatives, including Wellness, value and co-branded Save-A-Lot/Rite Aid stores. He will report directly to SVP, CFO and chief administrative officer Frank Vitrano.

  • Script Your Future kicks off in Providence

    PROVIDENCE, R.I. — Members of a local coalition in Providence launched on Monday the Script Your Future campaign, which is part of a national effort to educate consumers on the importance of medication adherence.

    Elizabeth Roberts, lieutenant governor of the state of Rhode Island, together with the National Consumers League on Monday will launch Script Your Future in Providence to raise awareness among patients about the health consequences of not taking medication as directed.

  • GNC-branded product portfolio gets boost with help from Shadow Beverages and Snacks

    PITTSBURGH — GNC on Monday announced an exclusive licensing agreement with Shadow Beverages and Snacks, the producer and distributor of Ironclad Energy + Hydration and No Fear Energy drinks.

    The deal is expected to push the GNC brand name beyond its retail base and partnership with Rite Aid in the drug channel. Under the terms of the licensing agreement, Shadow Beverages and Snacks will produce a line of ready-to-drink products that will be marketed under the GNC brand.

  • Sears Holdings CFO exits

    HOFFMAN ESTATES, Ill. — Kmart parent company Sears Holdings has named William Phelan as acting CFO, replacing Michael Collins, currently SVP and CFO, who resigned last week to pursue another opportunity, the company reported in a Securities and Exchange Commission filing.

    Collins will remain with the company until June 10 in order to ensure a smooth transition, Sears noted in the filing.

  • Mack Elevation tackles new path to purchase

    SCOTTSDALE, Ariz. — Success is often one of the biggest blind spots a company can have, because you’re so busy doing well you don’t have the time to assess what it is you’re doing. That is one of the core reasons for being for the Mack Elevation Forum, “a share group on steroids,” described program founder Dan Mack, EVP of strategic business development for the Swanson Group, which hosted its most recent meeting on April 29 here at the Hilton Scottsdale.

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