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Rite Aid resolves to grow loyalty card biz
CAMP HILL, Pa. — Rite Aid last week sweetened the pot associated with its loyalty card.
Rite Aid customers who use their Wellness+ card between Dec. 28, 2010, and Jan. 22 will be entered into a sweepstakes for a chance to win a dream vacation, fitness equipment, personal electronics and more as part of a new reward program created by Rite Aid called Resolution Rewards.
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CVS Caremark acquires Universal American
WOONSOCKET, R.I. — CVS Caremark is more than doubling the size of its Medicare Part D program by acquiring the Medicare Part D business of Universal American for roughly $1.25 billion.
Universal American’s Part D business currently serves about 1.9 million Medicare PDP members, while CVS Caremark serves roughly 1.2 million Medicare PDP members. This reflects current levels of membership and does not include 2011 auto assignment or the results of the annual enrollment period, which ended Dec. 31, 2010.