Tree Hut enters body wash space
Tree Hut is continuing its mission to help consumers achieve their smoothest skin yet with a newly launched line of body washes.
Designed to refresh and nourish skin, the body washes have a foaming gel consistency to help clear the skin of dirt while also balancing its microbiome. Made without sulfates, its formula contains gentle surfactants to remove excess oil and grime to reset the skin’s foundational routine, the company said.
In addition, each wash features a hydrating oil complex that is infused with antioxidants, as well as kiwi, orange and avocado oils that are combined with unique skin care heroes found in each scent profile.
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Available varieties include:
- Moroccan Rose Body Wash: Infused with Moroccan argan oil to help balance skin, it also works to aid in improving elasticity, and hydrate the skin with lipids, fatty acids and vitamin E, as well as rose hip oil to refine the skin’s texture and promote a radiant glow;
- Coco Colada Body Wash: Featuring coconut to moisturize and soften the skin, it also contains pineapple and vitamin C to brighten and even skin tone and appearance;
- Vitamin C Body Wash: Made to brighten and tone skin, it features super skin smoothers, otherwise known as AHAs, with water-soluble acids to aid in gently sloughing away dead skin cells. Also containing vitamin C, the product also works to promote collagen production and diminish fine lines for glowing skin; and
- Watermelon Body Wash: Featuring a sweet and juicy aroma, it contains watermelon to help protect damaged skin and aid with anti-aging, as well as niacinamide to help reduce inflammation and minimize the appearance of pores.
“At Tree Hut, we are so thrilled and fortunate to have an incredible and creative fan base that inspires us every day with their colorful and exciting content, especially when it comes to curating their daily shower routines,” said senior marketing manager, Hazel Smith. “Seeing so many loyal fans tagging us and sharing their body care regimens in the last year, we knew we had to elevate our offerings to include a new shower essential featuring our iconic Tree Hut scents that consumers already love, infused with quality ingredients for cleansed, hydrated and glowing skin.”
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Tree Hut’s new body washes, which are paraben-free, vegan, cruelty-free, sulfate-free, alcohol-free, and do not contain formaldehyde, are made in the United States and available for purchase in-store and online at Target.