Vitamins, Diet and Sports Nutrition

WASHINGTON – The U.S. Preventive Services Task Force on Tuesday published a final recommendation statement on folic acid, suggesting all women who are planning or able to become pregnant take a daily supplement containing 400 micrograms  to 800 micrograms of folic acid.

SCOTTSDALE, Ariz.  — BareOrganics showcased a complete line of superfood supplements packaged as raw ingredients at ECRM's recent Vitamin, Diet and Sports Nutrition EPPS that consumers can incorporate into their day-to-day cooking or breakfast smoothies.

WASHINGTON — The Council for Responsible Nutrition and the International Probiotics Association on Monday issued scientifically-based best-practice guidelines for the labeling, storing, and stability testing of dietary supplements and functional foods containing probiotics. As probiotics are quickly gaining popularity, the guidelines are designed to ensure probiotic manufacturers can consistently create high-quality products in which consumers can be confident.

A number of recent product offerings in the VMS space may represent white-space opportunities — or products that help create a marketing or merchandising niche that resonates with today’s consumer.

Sales of diet aids are rocketing across retail right now thanks in no small part to the 38% of Americans who made weight-related resolutions for 2017. Of course, it won’t last long. As many as 25% of New Year Resolutionists lose their conviction in the first week. And less than half will still be weight-loss focused at the mid-year mark.

Sports nutrition is a category beginning to emerge as a viable destination center within mass outlets, as evidenced by growth behind brands like Premier Nutrition. For the 52 weeks ended Oct. 30, Premier Nutrition generated $160.9 million in sales on 85% growth, according to IRI across total U.S. multi-outlet.

Nature’s Bounty launched a line of aromatherapy products under the Nature’s Origin banner. The line includes an essential oils kit designed to attract new shoppers, as well as a “Travel with Scents” that has four scents packaged in a branded tin and diffused in easy-to-carry inhalers. The lineup features three diffusers, including one that can be in continuous operation for up to eight hours and fill a room of up to 400 sq. ft. with the optimal scent. A second diffuser can be in continuous operation for up to four hours for a suggested room size of 50 sq. ft.