Vitamins, Diet and Sports Nutrition

PITTSBURGH — Celebrity Chef Robert Irvine, along with nutritional products brand FortiFX, is pleased to announce the debut of a new line of six-layer baked meal-replacement bars — Fit Crunch Baked Bars — which are high in protein and low in sugar without compromising taste and texture.

EMERYVILLE, Calif. — Clif Bar introduced its newest seasonal flavor, pecan pie. Pecan pie brings together nuts and spices to create a traditional, nostalgic flavor reminiscent of the holidays. Made with organic ingredients specifically chosen by athletes and foodies in the Clif Kitchen, the recipe delivers nutrition for sustained energy, the company stated.

NEW YORK — Fruth Pharmacy is handing out free vitamins to elementary school students in a West Virginia county, according to published reports.

The Huntington, W.Va., Herald-Dispatch reported that Fruth president Lynne Fruth announced a plan to offer free vitamins to every elementary school student in Cabell County, W.Va., for the next 12 months.

The program was launched last year in conjunction with Mason Vitamins, serving about 2,000 students in economically depressed areas where Fruth operates, in Ohio and West Virginia, according to the newspaper.

SILVER SPRING, Md. — Pharmagen on Thursday announced the launch of Clotamin, a unique multivitamin formulated without vitamin K in order to meet the special nutritional needs of people taking blood-thinning medications (anticoagulants), such as Warfarin. 

Because it does not contain vitamin K, Clotamin can be taken with Warfarin without affecting international normalized ratio levels. 

GUADALAJARA, Mexico — Looking into a company masquerading adulterated pharmaceuticals as miracle dietary supplements branded Reumofan, USA Today investigative journalists traveled as far as Mexico to find those responsible. 

What they found were fake addresses, misleading ingredient lists and no trace of the parent company. 

PARAMUS, N.J. — Oceans Omega on Wednesday announced the launch of Omega-3 fortified liquid health shots. Currently sold under the Omega Infusion brand, the 2-oz., single-serving and zero-calorie health shots contain 250 mg of omega-3s (EPA and DHA).  

They will be available in three flavors, including peach mango, raspberry lemon and pink grapefruit. 

Research shows that consumers are actively looking for Omega-3 fortified food and beverages, the company stated.

LEVERKUSEN, Germany — The board of directors of the World Self-Medication Industry on Wednesday named as its chair-elect Erica Mann, member of the Bayer HealthCare executive committee and president of Bayer HealthCare’s Global Consumer Care division. Mann will succeed current chair Zhenyu Guo, CEO, Dihon Pharmaceutical at the completion of his term in June 2014.

LOS ANGELES — Huffington Post fitness blogger and a star of "Basketball Wives," Evelyn Lozada appeared in New York on Tuesday at a midtown Duane Reade to help promote YouthH2O, a "beauty and wellness" energy shot.