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Unilever unveils humor campaign in support of its SlimFast brand
ENGLEWOOD CLIFFS, N.J. — Unilever on Thursday announced a new branding campaign behind SlimFast called "Get What You Really Want."
The campaign, created by advertising firm the Bull Whitehouse, takes a humorous approach to weight loss communication.
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Pharmavite: SoyJoy earns gluten-free certification from Gluten-Free Certification Organization
NORTHRIDGE, Calif. — Pharmavite on Wednesday announced receipt of the brand's official gluten-free certification across its SoyJoy line from the Gluten-Free Certification Organization.
With this certification, SoyJoy's packaging will feature the official "GF" logo starting this summer. The logo symbolizes standards that the GFCO calls all of its certified brands and restaurants to uphold, specifically the requirement that there be less that 10 ppm of gluten in all raw and finished goods, as well as a required audit of all facilities used in manufacturing