Vitamins, Diet and Sports Nutrition

Nature’s Truth donated $3.5 million worth of vitamins and supplements to those in need via partnerships with Feed the Hungry and Convoy of Hope. 

With the brand’s platinum status, PlantFuel will be included in an exclusive marketing campaign and more than 100,000 samples will be sent to GNC's Pro Box customers.

Nina Barton, a 10-year veteran of Kraft Heinz and seasoned CPG executive, will lead the combined company of Natrol and Jarrow Formula, both of which are owned by New Mountain Capital.

The tonic combines black elderberry with raw organic honey and raw organic apple cider vinegar for a product that can be taken straight from the spoon or used in recipes.

The Vitamin Shoppe will carry Ghost’s proteins and pre-workout, intra and post-workout formulas at all of its locations.

Nature’s Bounty Curated Combinations feature four personalized nutrition packs that include vitamins and supplements needed to address specific health-and-wellness concerns.

The Nervive line of products is inspired by Procter & Gamble’s non-U.S. brand Neurobion, which is the world’s top-selling nerve care brand, based on Nicholas Hall data. 

The company said three of its capsules deliver 750 mg of acetic acid — the equivalent amount found in a tablespoon of liquid apple cider vinegar.