The Vitamin Shoppe launches own-brand vitamin lineVthrive, The Vitamin Shoppe brand includes vitamins, supplements, minerals and essential oils. Rae Wellness makes brick-and-mortar debut at TargetThe New York-based company, previously a direct-to-consumer brand is making its physical retail debut exclusively in Target through a partnership with the retailer. VMS companies look to tailor products to consumer demands Industry experts say the category is showing continued changes in how people shop for their vitamins, supplements and sports nutrition products. SlimFast expands line of keto-focused products SlimFast Keto is expanding its lineup to include 21 products that span meal replacement shakes, meal replacement bars, snacks and shake mixes. Consumers seek specific benefits from VMS products From functional products to targeted options, vitamin shoppers are looking beyond letter vitamins and searching for products they know are safe and able to help them achieve their wellness goals. Atkins extends its partnership with actor Rob Lowe Atkins extended its relationship with Rob Lowe for an additional three years, and launched the “Any Questions?” campaign. GoodTo Go debuts keto snack bars in U.S. GoodTo Go’s keto bars are available in cocoa coconut, vanilla almond, raspberry lemon and cinnamon pecan flavors GNC launches Mad Pony Energy GNC’s Mad Pony Energy is available in cherry berry, orange mango and watermelon flavors. Jenny Craig further develops Walgreens collaboration Jenny Craig is opening 100 Jenny Craig at Walgreens locations in such markets as Dallas, Houston, Philadelphia and Phoenix in 2020. SlimFast debuts Advanced Nutrition flavor SlimFast’s Advanced Nutrition line is adding the bananas and cream flavor to its portfolio. First Previous 50 51 52 53 54 Next Last
