Vitamins, Diet and Sports Nutrition

BiPro's flagship protein powder, which has been renamed BiPro Elite, is available in unflavored, French vanilla and chocolate flavors.

Nature's Way is celebrating its 50th birthday by partnering with actress Mandy Moore to help consumers embrace a better way to wellness.

The Milkflow lactation cookies and cookie mixes join the Milkflow line of supplements for breastfeeding, which includes drink mixes and capsules.

BiPro Bold will be available in the Creamy Vanilla, Chocolate Milkshake and Boldly Bare Unflavored varieties, and offers a blend of 70% whey protein isolate and 30% milk protein isolate.

The brand, which leads the VMS category in Australia, has introduced two new products and added actor Chris Hemsworth as its latest global brand ambassador.

Harmony Hemp founder Courtney Roundy talked to Drug Store News about how the company got started and where hemp products are positioned to go in 2019.

Many VMS manufacturers hope that people will continue to look to the category as a source of nutrition and solution to the problems they face as they seek a healthier lifestyle.

As 2018 came to a close, the new product team at Hamacher Resource Group was unrelenting in its efforts to find the hottest products introduced in December.