Vitamins, Diet and Sports Nutrition

The company said this makes vitafusion the first vitamin brand to use recycle-friendly shrink film labeled packaging in the United States. The packaging was rolled out earlier this year on vitafusion’s MultiVites 150-count gummies.

Meant to promote urinary tract health, the daily supplement chews are made from real fruit and are free of artificial flavors, colors and preservatives, the company said.

Optimum Nutrition’s Amin.o. Energy Plus Electrolytes line is available in a powder or 12-oz. can, and contains amino acids to help muscle recovery, caffeine for energy and electrolytes to replace those lost through sweat, the company said.

MegaFood unveiled four new innovations, which include the Adult Multivitamin Powders, MegaFood Gummies, Acute Defense Tablets and Shelf Stable Probiotics.

FDA commissioner Scott Gottlieb said the agency is concerned with companies making claims about the plant’s ability to treat opioid withdrawal and addiction, as well as other serious medical conditions.

ECRM’s upcoming Vitamin, Weight Management and Sports Nutrition EPPS, set to kick off Sept. 30, will feature a keynote from retired Navy SEAL and best-selling author Jocko Willink, who also has a line of supplements.

MuscleTech and Rob Gronkowski partner on the new Gronk Signature Protein Candy Bar, which comes in chocolate deluxe and chocolate caramel peanut flavors.

New data from Kantar Media is showing that roughly 65% of U.S. adults took a vitamin or supplement in the past year, and there is potential to reach connected consumers within that demographic.