Vitamins, Diet and Sports Nutrition

As the VMS category grows its household penetration, it’s up to manufacturers and retailers to keep abreast of the latest trends and deliver on what consumers want — a destination in the VMS aisle.

The Washington, D.C.-based organization announced this week that it had added 11 companies, including six voting members and five associate members.

Coca-Cola entered into a definitive agreement with BodyArmor, which Kobe Bryant is the No. 3 shareholder of, that allows it to acquire a minority stake in the company.

Garden of Life announced that it will be providing all four of its new GōL Bars to every participant at Warrior Dash, to help them refuel and energize.

A year after its launch, vitamin and supplement delivery service Vitamin Packs has rebranded as Persona.

The sports nutrition company has gained distribution in 400 Whole Foods Market stores across the country for its Ascend Native Fuel Whey Protein and Ascent Pre-Workout starting in August.

Ken Martindale, who joined GNC from Rite Aid in September 2017, has been given the additional role of chairman of GNC’s board as the retailer anticipates the close of its ongoing transaction with China’s Harbin Pharmaceutical group.

Concord, Mass.-based Welch's has debuted its Welch's Sparkling Plus Energy drinks in three markets with the aim of expanding beyond solely juice offerings.