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Supplementing shoppers’ lifestyles
The VMS category is mercurial. When a group of ingredients declines, another sector emerges or experiences a renaissance based on consumer interest. As a result, VMS manufacturers say that keeping up with the latest trends is the key to maintaining a steady-growth trajectory across the vitamin category.
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Nature's Truth packs supplement punch into new powder format
Nature’s Truth this week announced the introduction of five new farm-fresh powders to their expanding product line. The new, innovative powders supply nutrients in a convenient way that goes beyond the traditional capsule or tablet that consumers are used to.