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Duane Reade isn't playing around with participation in virtual gaming experience
NEW YORK — Duane Reade on Tuesday announced the Niantic Labs new mobile game Ingress would be integrated across the chain's more than 250 locations in an effort to increase 'share of voice' and customer engagement. Duane Reade, part of the Walgreens family of companies, is one of the first retail partners in the New York Metropolitan area for "Ingress", which blends the physical and virtual world to create a one-of-a-kind gaming experience, Duane Reade stated.
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Walgreens enables third-party mobile app developers to integrate prescription refill technology
DEERFIELD, Ill. — Walgreens on Monday made available a new application programming interface that allows third-party mobile app developers to integrate the drug store chain’s prescription refill technology. Developers who have scanning functionality within their apps can easily integrate the API to enable their users to order a prescription refill by scanning the bar code on a Walgreens prescription bottle.