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PCMA launches advertising campaign
WASHINGTON — The main lobby representing pharmacy benefit managers is launching an advertising campaign amid scrutiny the industry has received lately from the public and lawmakers.
The Pharmaceutical Care Management Association announced Tuesday the launch of its new "That's What PBMs Do" ad campaign, which includes print and video ads that focus on what the PCMA called PBMs' role in reducing pharmacy costs, Medicare Part D and mail-order pharmacy.
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Walgreens taps out a little bit of sunshine in last week's meetings
WHAT IT MEANS AND WHY IT'S IMPORTANT — It couldn't have been choreographed better if Bob Fosse himself had orchestrated Walgreens' annual shareholders' meeting. It started on Monday, Jan. 9, when Walgreens' executive team entertained reporters to unveil the latest flagship location on State and Randolph. That evening, Illinois governor Pat Quinn and Chicago mayor Rahm Emanuel stood with flagship architect Joe Magnacca and officially christened the new store before Tuesday's grand opening.