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The future of retail health
“We are on the verge of an economic crisis that could disrupt the whole U.S. healthcare system.” Our lack of preventive health care — and the implications of that — was a theme conveyed by numerous economists, healthcare entrepreneurs and technology experts gathered at a special thought leadership event co-produced by Mack Elevation and Drug Store News.
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Consistency, value integral to omnichannel experience
The keys to providing an omnichannel experience are being able to provide customers with consistency and a clear value, according to Procter & Gamble’s associate director of brand marketing for personal health care, Phil McWaters, whose company has been looking closely at the intersection of big data, cognitive science and behavioral economics.