-
Improving outcomes through patient motivation
Johnson & Johnson’s president of health and wellness solutions Len Greer
The main focus for Johnson & Johnson’s health and wellness solutions president Len Greer is getting patients motivated to improve overall health outcomes. Aside from the company’s partnership with IBM Watson, Greer said Johnson & Johnson is undertaking efforts to apply behavioral science in such disease states as diabetes, cancer and cardiovascular disease to improve patient health.
-
Transcending ‘digital noise’ to hyper-focus on the consumer experience
Kimberly-Clark’s Liz Metz (center)
The first step to making an impact in a customer’s life, according to Kimberly-Clark’s senior director of shopper engagement Liz Metz, is understanding what they want from their shopping experience.