Wet Brush, Goody team up with LoveShackFancy on accessories collection
Wet Brush and Goody are teaming up with LoveShackFancy on an exclusive collection of hair brushes and accessories.
Inspired by LoveShackFancy’s signature prints, the limited-edition launch consists of 35 items that span hair care essentials, such as brushes, hair ties, headbands, scrunchies, clips and bows.
"I'm beyond excited to collaborate with Goody and Wet Brush! Their brushes and accessories have always been the 'getting ready' essentials in our house both for my girls and myself," said founder and creative director of LoveShackFancy, Rebecca Hessel Cohen. "Giving their pieces the LoveShack touch with our signature prints makes them my new, ultimate on-the-go accessories to match all of my favorite looks."
Pieces come in one of four signature prints that fall into the categories of feminine, whimsical and romantic.
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"This marks Beauty by Imagination's first-ever collaboration with a fashion brand, setting a new precedent for innovation and style in our product offerings," said Doug Gillespie, CEO of BBI. "This partnership represents an exciting step forward, blending fashion-forward aesthetics with BBI's commitment to quality and functionality."
Retailing in prices that range from $7.99 to $17.99, the Wet Brush & Goody x LoveShackFancy collection drops exclusively on LoveShackFancy’s website and Target.com on Feb. 27.
The collection will be available at select Target and LoveShackFancy locations beginning March 2.
