Young King Hair Care widens distribution

Young King Hair Care is expanding beyond its direct-to-consumer platform.

The Atlanta-based company recently shared that its grooming products are now available at Target and Walmart stores.

Created with plant-based and vegan ingredients, the brand aims to encourage a daily grooming regimen in young men that promotes textured hair health and growth, the company said.

“We are here to shake up the beauty industry by redefining self-care and grooming for the next generation of Black and Brown men, giving them the confidence they need to be their best selves every day,” Cora Miller said.  

Originally launching with three SKUs — leave-in conditioner, essential oils and curling cream — the brand now also offer a shampoo and conditioner in its offerings.

All of Young King Hair Care’s products are available online at youngkinghaircare.com, as well as both in-store and online at Target and Walmart.