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Perrigo: Consumer acceptance and health cost mitigation propelling OTC store brands
DUBLIN — As more consumers continue to capitalize on the value of a national brand equivalent through the appeal of the kind of own brand mindset many retailers have today, private label has never looked so promising. Not only is there continued growth in core categories due to the migration of consumers from national brand to store brand, but also the potential for new OTC product classes to emerge as the administration struggles to make healthcare more affordable.
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Meijer, Spectrum Health intro co-branded OTC products
GRAND RAPIDS, Mich. — Meijer and Spectrum Health today announced they have collaborated to launch a line of co-branded over-the-counter products.
“As the nation’s ninth largest grocery retailer, Meijer has an undeniable presence throughout the Midwest,” Spectrum Health SVP and chief strategy officer Roger Jansen said. “We are excited to work with Meijer. This collaboration enables Spectrum Health to meet consumers where they are on their health-and-wellness journey.”