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Healthy OTC growth: Consumers seek allergy switches, probiotics and protein
There is no question that one of the top nonprescription categories contributing to both sales and foot traffic right now is allergy. According to IRI data, sales of nasal sprays — the category that captures all of the latest nasal corticosteroid Rx-to-OTC switches, such as Flonase and Nasacort — are up 10.2% to $1.2 billion across total U.S. multi-outlets for the 52 weeks ended Feb. 19.
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Actor Josh Duhamel joins Claritin on 'Be An Outsider' campaign
WHIPPANY, N.J. — Bayer Consumer's Claritin brand has partnered with celebrity and outdoor enthusiast Josh Duhamel to inspire more people to get outside after finding that Americans spend a startling 95% of their time indoors, or almost 346 days per year, according to an analysis by Columbia University.