Almay names Porsha Williams, Xandra Pohl its chief evening officers
Almay is redefining its commitment to self-care by focusing on evening skin care routines.
To do this, the brand Is working with media personality and entrepreneur Porsha Williams and DJ Xandra Pohl, who will serve as its first-ever chief evening officers.
In this role, Williams and Pohl will highlight how Almay products cleanse and refresh their skin after a busy day, while also calling on viewers to embrace their own self-care rituals.
“I am excited to see the Almay C-suite grow with the addition of two chief evening officers, Real Housewife of Atlanta, Porsha Williams and DJ/influencer Xandra Pohl,” said Michelle Peluso, CEO of Revlon Group Holdings. “This marks an exciting phase for Almay as we focus on re-engaging consumers with clean beauty in a clever way. Porsha and Xandra embody our target consumer- they are confident, committed to self-care and understand the importance of skin health. As someone who has always loved Almay for its dedication to clean beauty and self-expression, I am delighted to see the brand evolve and inspire confidence in everyone.”
