Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 7/7/2021
CoverGirl’s summer launches turn up the heat
CoverGirl is unveiling its new collection of summer launches, which includes 60 SKUs across such categories as mascara, concealer, pressed powder and eyeshadow palettes. - 7/6/2021
Maesa announces executive leadership hires
Maesa has appointed a new group chief marketing officer, senior director of strategic planning and transformation and group chief financial officer. - 7/5/2021
Biolage adds multitasking products to All-In-One line
The All-In-One Expansions are a collection of hair care products infused with natural ingredients to be suitable for all hair types, the company said. - 7/5/2021
Priyanka Chopra-Jonas named Max Factor global ambassador, creative collaborator
Priyanka Chopra-Jonas will serve as the face of Max Factor’s new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign. - 7/1/2021
Becky G enters cosmetics space with Treslúce Beauty
Treslúce Beauty pays homage to the Latinx culture, as well as celebrates the individuality of each customer. - 6/30/2021
Perfect Corp., Smashbox Cosmetics partner on virtual try-on experience
The Smashbox Eye Genie product matching and virtual try-on experience detects the shape of the user’s eyes and offers product recommendations. - 6/29/2021
Schick Intuition, Molly Burke partner on inclusive content initiative
Schick Intuition partnered with digital content creator and disability rights advocate Molly Burke on the “Content for All,” initiative, which highlights how brands can make their digital content more accessible. - 6/29/2021
Creme of Nature unveils #ShineDifferent campaign, packaging redesign
Creme of Nature updated the packaging of its Argan Oil from Morocco collection and launched the #ShineDifferent campaign. - 6/28/2021
E.l.f. Cosmetics debuts limited-edition Electric Mood collection
E.l.f. Cosmetics’ limited-edition Electric Mood collection features sets created with musicians Tove Lo, Pitizion and Tiana Major9. - 6/27/2021
Chi Vibes elevates hair styling routines
The Chi Vibes collection consists of vegan and paraben-free hair products, as well as a multifunctional styling tool.
