Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 4/3/2024
White Claw intros tequila-based beverages
Tequila Smash beverages contain a balance of pure seltzer, authentic tequila and fruit flavors, the company said. - 4/3/2024
Carol’s Daughter embarks on multi-year partnership with Coco Gauff
Carol’s Daughter has been named the official hair sponsor of professional tennis player Coco Gauff. - 4/3/2024
Monogram Capital Partners acquires majority stake in Tru Fragrance & Beauty
Tru Fragrance & Beauty’s roster of brands includes perfumes and colognes from Le Monde Gourmand, Lake & Syke, Yellowstone and Wrangler. - 4/3/2024
Odele, Minnesota Lynx join forces to empower women
Odele and Minnesota Lynx are coming together on a multi-year partnership focused on elevating women and working on female empowerment. - 4/2/2024
Sally Beauty’s new line rolls out bonding, blonding products
Sally Beauty’s bondbar line expands with a new assortment of products that work to lighten strands, as well as gloss and tone, the company said. - 4/2/2024
Danone North America’s Remix mixes in toppings to popular yogurts
Danone North America is unveiling Remix, a line of mix-ins that spans three of its most popular yogurt brands—Light + Fit, Oikos and Too Good & Co. - 4/2/2024
Grown Alchemist departs L’Occitane Group, moves to private ownership
Following the transaction, Grown Alchemist will focus on large-scale partnerships and activations in lifestyle, music and retail to help drive international growth in key markets. - 4/1/2024
Muscle Milk rolls out Plant Protein line with athlete-focused campaign
The brand’s new Plant Protein Shakes, which come in chocolate and caramel vanilla flavors, contain 25 to 30 g of protein per container. - 4/1/2024
Storm Reid named Kiss Colors & Care brand partner
Emmy-Award-winning actress Storm Reid is joining the Kiss Colors & Care family as its new brand partner. - 4/1/2024
Dial’s ‘Dial Up Your Day’ campaign levels up alongside Melissa Fumero
Originally launched in 2023, the updated iteration of the initiative features a new video showcasing the actress alongside new products.
