Gisselle Gaitan
ARTICLES BY THIS AUTHOR
- 7/17/2024
Maesa’s Magic Incubator program accepting applications for 2024
Finalists will have the opportunity to present a pitch deck to an advisory board that includes Piyush Jain, Mindy McKnight, Ashley Tisdale, Liraz Evenor and Nyakio Grieco. - 7/16/2024
Tree Hut drops summer body care product line
The brand is rolling out its latest collection, which includes two new products. - 7/16/2024
Family Dollar, Innovative Beauty Group Brand Incubator come together on hair care line
Crown Hair Society’s nine-product assortment is designed to offer a luxury hair care experience at an affordable price point. - 7/16/2024
Sephora’s 2024 Sephoria experience to take place in Atlanta
Set to take place in Atlanta’s Pullman Yards on Sept. 27 and 28, the in-person event will feature more than 50 visual and tactile brand activations. - 7/15/2024
CeraVe’s soap opera-inspired campaign stars actress Xochitl Gomez
The “Cleanse Like a Derm—a CeraVe Soap Opera” video is designed to teach consumers about proper cleansing habits. - 7/15/2024
Celebrity manicurist Julie Kandalec named Kiss Salon X-tend ambassador
Kandalec was named ambassador for its Salon X-tend LED Soft Gel System. - 7/15/2024
Naturium’s skin care products roll out at Ulta Beauty
Naturium’s skincare and body care products are now shoppable at all 1,400 Ulta Beauty locations nationwide. - 7/2/2024
New Study: Consumers on the hunt for reef-friendly, anti-aging-focused sun care products
The study uncovered that consumers are becoming more aware of sun protection. - 7/1/2024
E.l.f. Beauty tests real-world commerce within the virtual world of Roblox
Within the world of Roblox, e.l.f. Beauty created a virtual kiosk located in its immersive UP! Experience, where visitors can purchase an exclusive limited-edition physical product. - 7/1/2024
Eucerin, Mandy Moore team up to highlight its offerings
The “Expect More with Eucerin” campaign will feature a series of short videos and social media content that demonstrates how its products can aid in sun protection and moisturization.
