ARTICLES BY THIS AUTHOR
- 6/16/2024
Female-founded Pretty Smart cosmetics hit Walmart shelves
Pretty Smart is offering a 27-product range with more than 145 shade combinations for the eyes, lips, cheeks and complexion at Walmart. - 6/13/2024
Digital creator, boxer Jake Paul debuts men’s personal care brand
Paul launched the men’s personal care line, W, exclusively at Walmart. - 6/12/2024
Rihanna enters hair care space with Fenty Hair
Consisting of 9 hair care and styling essentials, Fenty Hair is formulated with clinically tested technology to repair all hair types and textures. - 6/12/2024
Dropps’ home care portfolio broadens distribution
The line is available to a wider range of consumers following its expansion into Wegmans stores and Walmart.com. - 6/12/2024
The Honey Pot named body care partner of WNBA’s Atlanta Dream
The Honey Pot will provide the team with its products in the locker room, and offer products at games on a complimentary basis at home games. - 6/11/2024
Natrol expands mood, stress portfolio alongside Quick Balance Mints
Natrol’s Quick Balance Mints aim to relieve occasional stress or a boost of energy when needed, per the brand. - 6/10/2024
Isle of Paradise launches Beautifully Balanced line
The new line aims to provide a science-backed approach to barrier care by delivering cell support and multi-layer moisturization, the brand said. - 6/10/2024
E.l.f. Skin launches bronzing drops with campaign starring Jameela Jamil
The bronzing drops are available in three shades. - 6/9/2024
Kiss’ imPress Beauty kicks off festival season at The Governors Ball
Kiss Products’ imPress brand offered free press-on manicures and no-glue lash applications to The Governors Ball attendees. - 6/6/2024
Kylie Cosmetics enters Ulta Beauty at Target
The brand's lip products will be available to shoppers who frequent Ulta Beauty at Target locations beginning June 9.