BIC EasyRinse reunites with ‘Vanderpump Rules’ star Ariana Madix

BIC EasyRinse is reteaming with reality television personality Ariana Madix on a new campaign that celebrates her personal renaissance. 

Madix is a featured guest on the ‘Unclogged Era’ podcast, where she highlights how the brand’s products aid in her personal care routine. 

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“After the success of our 2023 partnership with Ariana, we realized we were onto something special,” said Katie Potocki, marketing director of Blade Excellence. “Through continued culture mining and social listening, we decided now was the perfect opportunity to reunite  and together, encourage consumers to try BIC EasyRinse in a fun and cheeky way.”

In addition, Madix also will share content that showcases new hobbies she’s been able to pick up due to the time she’s saved after switching to the BIC EasyRinse razor.