BIC Soleil Escape joins forces with Lo Bosworth on 5 Senses Shave Kit

Bic Soleil Escape is encouraging consumers to indulge in an everyday escape as part of the promotion around its new limited-edition 5 Senses Shave Kit, which was created in partnership with Love Wellness founder Lo Bosworth. 

“Partnering with BIC Soleil Escape was a natural extension of my dedication to wellness,” said Bosworth. “This transformative kit turns your daily shave into an unexpected, delightful experience, one that adds a touch of indulgence to your everyday routine. We can all prioritize self-care by starting with something as simple as a quality shave!”

Inspired by the scented handles of its Soleil Escape razors, the kit features such fragrances as jasmine and eucalyptus, and vanilla and berries. In addition, the product was created to transform the shaving experience by touching on all five senses. 

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Featured in the kits are razors in the aforementioned scents, lavender mocktails with notes of vanilla, a shower-friendly speaker, a lava pumice stone for exfoliation and eucalyptus to adorn showerheads. 

“We understand that consumers feel like there aren't enough hours in the day to focus on self-care,” said Katie Potocki, marketing director for Blade Excellence at BIC. “The Soleil Escape 5 Senses Shave Kit elevates the shaving experience by turning your shower routine into a revitalizing pause from the everyday hustle.”

Currently, the limited-edition BIC Soleil Escape 5 Senses Shave Kit is available online for $59. The razors can be found at major retailers nationwide including Walmart, Target, Amazon and Walgreens for an SRP that starts at $5.47.